Farther is an SEC-registered investment adviser and technology-enabled wealth platform. It provides financial planning, discretionary and non-discretionary investment management, direct indexing, tax-management tools, access to private markets and a separate family-office service.
Client assets are held with independent custodians including Fidelity, Schwab, Pershing and Apex. Public materials distinguish regulatory assets under management, managed assets and recruited assets; the last category can include adviser books still in transition. On 19 May 2026 Farther announced a $150m Series D at a valuation above $1bn.
Key parameters of the platform:
| Parameter | Value |
|---|---|
| Status | SEC-registered RIA (Farther Finance Advisors, LLC, CRD 302050) with a fiduciary duty to the client |
| Model | Fee-only RIA with a dedicated adviser on a technology platform |
| Services | Financial and retirement planning, tax-loss harvesting, direct indexing, asset location, portfolio-backed lending, private markets via Farther Asset Management |
| Custody | Independent custodians: Fidelity, Schwab, Pershing and Apex |
| Fee | Negotiable: cap of 2% of AUM, typically ≈1%; wrap programme 0.35–2.00% |
| Minimum | No hard minimum; historical benchmark $100,000 per household |
| Series D | $150m at a valuation above $1bn (announced 19 May 2026) |
| Non-residents | Cross-border availability checked with the firm before transferring assets |
Company, registration and asset metrics
Farther was founded in 2019 by Taylor Matthews and Brad Genser. Matthews (CEO) came out of consulting and fintech start-ups; Genser (CTO) came from Goldman Sachs, where from 2014 to 2019 he built technology for private wealth, AI tools included. The design: assemble a wealth firm around a proprietary platform so that the routine — reporting, rebalancing, documents, compliance paperwork — goes to the machine while the adviser's time stays with the client.
The company raised several successive financing rounds. In 2023 the firm was valued at $131m; in October 2024 a $72m Series C from CapitalG (Alphabet's growth fund) and Viewpoint Ventures lifted the valuation to $542m — at that point Farther had over $5bn in assets and about a hundred advisers. General Atlantic led the Series D; CapitalG, Bessemer Venture Partners, Cota Capital and MassMutual Ventures also took part in the round. In total over $272m has been raised.
Public asset figures use different measurement dates and methodologies: from $7.8bn in the first quarter of 2025 to ≈$23bn of "recruited assets" by May 2026, a tripling year on year. An important caveat: $23bn is a measure of recruited books, including the assets of advisers who are still in transition. Assets under management, as of April 2026, stand at over $15bn, with ≈200 advisers and ≈19,000 client families.
Form ADV reports regulatory assets as of its filing date. In the current Form ADV brochure dated 26 June 2025 the firm reported $7.12bn of discretionary and $410.9m of non-discretionary assets. The difference between Form ADV assets, managed assets and recruited assets matters when comparing platforms: an adviser's commitment and the actual transfer of client accounts can fall in different reporting periods.
Products and pricing
The client model is a fee-only RIA with a dedicated adviser on a technology platform. Inside it: financial and retirement planning, portfolios with automated tax-loss harvesting, direct indexing, dynamic asset location and a pre-trade tax impact calculator; estate wrapping, portfolio-backed lending and private markets through Farther Asset Management.
Since April 2026 Farther has also offered Farther Family Office for UHNW families: coordination of investments, tax, estate and lending on open-architecture logic, with no hard minimums — the firm says outright that it takes on entrepreneurs before a liquidity event. The unit is headed by Ben Seidenstein, CFA, who left Goldman with a client book of over $1.5bn.
The fee picture as of August 2026:
- the management fee is negotiable; disclosures state a cap of 2% of AUM, and reviews call ≈1% the typical level;
- the wrap programme: the 2022 brochure fixed it at up to 1.00% a year, while the current edition of the ADV describes a range of 0.35–2.00% depending on size and complexity, with trading costs inside the rate;
- an hourly format at up to $1,000 an hour and flat fees are available at the firm's discretion;
- there is no hard minimum: the historical benchmark is $100,000 per household, with the firm free to depart from that bar;
- private markets and third-party funds are charged on top of the base rate — clarify the full stack of fees before signing.
Custody is spread across independent custodians: Fidelity, Schwab, Pershing and Apex. A multi-custodian set-up reduces the friction of moving — the client often stays with a familiar custodian and only the management layer changes.
Comparable models
Savvy Wealth uses a comparable model based on adviser recruiting and a central technology platform: a $26.5m Series A in August 2024 and a business approaching $4bn in AUM by the summer of 2026 — an order of magnitude smaller than Farther. Compound Planning is building a digital family office for a tech audience and passed $5bn in AUM in April 2026.
Other consolidators grow mainly through M&A: after its British deals in 2026 Corient reached $508bn of client assets, and Peter Mallouk's Creative Planning holds over $300bn. Farther emphasises recruiting individual advisers and teams, equity participation and its own operating platform; acquiring advisory firms outright is not its principal publicly stated model.
The argument against the wirehouses is also a monetary one. The large networks pay top teams recruiting cheques of over 300% of annual revenue, but with vesting of around ten years and taxation as ordinary income; the independent model offers a smaller advance yet leaves ownership of the book, which can later be sold at a multiple of EBITDA. Cerulli's surveys show where the market is leaning: 71% of advisers would choose the independent channel in a move.
Client eligibility, custody and fees
Farther is designed primarily for clients within the US investment, custody and tax framework. The firm does not publish one universal minimum; access to a particular adviser, the family-office service and private-markets products depends on the client's profile, portfolio size and agreement.
Securities are held with independent custodians rather than on Farther's own balance sheet. This separates custody from the advisory business, but it does not eliminate market, operational, fraud, cyber or custody-chain risk. Onboarding uses US custodians and US brokerage and tax documentation; non-resident and cross-border cases require confirmation before assets are transferred.
Before signing, confirm the advisory fee, wrap and trading costs, underlying-fund expenses, the adviser's authority and specialism, the selected custodian and material conflicts of interest.
Regulatory and operating model
Farther scales its RIA through adviser recruiting and centralised technology, investment and compliance infrastructure. Advisers transition client relationships to the platform while custody remains with third-party broker-custodians. The firm promises a "top-of-the-industry" payout, a stake in Farther's own equity, 100% ownership of the book and a Retire-in-Place programme with a guaranteed buyout on retirement; the exact payout grid is kept private.
The infrastructure is assembled economically: SEC registration as an RIA opens up management across the country, custody is handed to four providers, and there is no banking licence in the construction — the model has no need of one. The expensive parts are software and recruiting: the lion's share of the $272m of venture money went into the platform and the adviser bench. The return is measurable: the firm states that up to 90% of an adviser's time stays on client work, and that organic growth runs at three times the industry average.
The pitfalls follow accordingly. First, retention: the book leaves with the person, so the economics of motivation must stay stronger than the competition's year after year. Second, quality at scale: tripling assets annually loads compliance and service faster than teams can grow. Third, conversion: the gap between recruited and managed assets has to close, or the headline metrics will start working against the firm.
Regulation and status
Farther operates as an SEC-registered RIA (Farther Finance Advisors, LLC, CRD 302050) with a fiduciary duty to the client; supervision rests with the US Securities and Exchange Commission, and disclosures are available in the IAPD database. Key milestones: a $72m Series C at a $542m valuation (October 2024), the launch of Farther Family Office (April 2026), and a $150m Series D from General Atlantic taking the valuation above $1bn (announced 19 May 2026).
Q/A
What happens to assets if Farther itself runs into trouble?
Client securities are generally held with independent custodians rather than on Farther's balance sheet. A disruption at the adviser should not convert those assets into Farther's property, but transition and recovery still depend on accurate custody records, account agreements, authorised access and operational continuity.
How much does Farther cost?
The fee is negotiable: the regulatory cap is 2% of AUM, and the typical level in reviews as of August 2026 is around 1%; the wrap programme is described in the current ADV brochure as a range of 0.35–2.00%. The final rate depends on size and complexity; fix it together with the pricing of private markets.
Is there a minimum entry threshold?
The firm states no hard minimum; the historical benchmark is $100,000 per household, with the right to make exceptions. The core audience is HNW clients; for UHNW families, Farther Family Office has been running since April 2026, and it too declares no formal minimums.
Is Farther available to non-US residents?
The service is built around the American market: US custodians, American tax documentation and planning under US law. Cross-border availability depends on the client's profile and is checked with the firm directly before onboarding.
How does Farther differ from Savvy, Compound and the classic consolidators?
From Savvy and Compound, by scale: ≈$23bn of recruited assets against $4–5bn at its neighbours in the niche. From Corient and Creative Planning, by the mechanics of growth: they buy firms outright through M&A, while Farther recruits advisers individually and in teams, paying with equity and technology.