Lithuania and Bulgaria compete for the same application. Both issue an electronic money institution licence under the same European directive, both passport it across the European Economic Area, and since 1 January 2026 both do it in euro. The founder who lines the two up normally starts with capital, then the statutory timeline, then currency risk — and all three come back identical. Initial capital for an EMI is €350,000 in each, because article 4 of EMD2 fixes it. The statutory decision period is three months in each, because article 12 of PSD2 governs e-money authorisations through article 3(1) of EMD2. And currency stopped being a variable when Bulgaria adopted the euro on 1 January 2026 as the twenty-first member state at a fixed rate of 1.95583 leva, and the Bulgarian National Bank joined the Eurosystem on the same day.
What is left is everything the two directives hand back to the member state: the timetable the regulator sets for itself, the price it charges to look at a file, the cost of staff and the tax on profit, the rails the licence physically reaches, the depth of the local register and supplier market, and how a correspondent bank reads the country on the letterhead. Those are the axes on which this choice is actually decided.
What rules one of them out before the comparison starts
Four conditions settle the file without weighing merits, and it is worth testing them first because each removes one jurisdiction outright — in one case, both.
A product that needs to be licensed but does not need a passport. Lithuania issues a restricted-activity EMI licence with no minimum initial capital at all, valid solely inside Lithuania and capped at €900,000 of average outstanding e-money — its use of the small-institution waiver in Art. 9 of EMD2. Bulgaria has no equivalent: ZPUPS does not use that waiver, so every applicant, however small, goes through the full licence. A domestic pilot with modest volumes has one route into a licence, and it runs through Vilnius.
An applicant that cannot place real management in the country. This test removes both, because it is set by EU law rather than national taste: PSD2 Art. 11(3), which EMD2 Art. 3(1) applies to e-money institutions, requires the head office to sit in the same member state as the registered office and at least part of the payment-service business to be carried on there. Bulgaria writes the test into the ZPUPS licensing conditions: the registered seat and management address must coincide with the place where management is actually carried out. Lithuania requires the EMI to be a public or private limited company (AB or UAB) with its registered office in Lithuania. A letterbox licensee is available in neither.
A product with a token leg. In Lithuania the same authority licenses the EMI and the crypto-asset service provider, so an e-money token issuer and its exchange or custody arm answer to one regulator. In Bulgaria they do not: the BNB licenses the EMI and supervises e-money token issuers, while the Financial Supervision Commission is the MiCA competent authority that licenses crypto-asset service providers and receives every MiCA notification, including an EMI's. Two regulators is not a disqualification, but it is a second authorisation project, a second set of counsel and a second timetable.
A counterparty set that prices jurisdictional risk mechanically. Bulgaria remains on the FATF list of jurisdictions under increased monitoring, listed since October 2023. At its June 2026 plenary the FATF made the initial determination that Bulgaria's action plan is substantially complete, which triggers an on-site assessment before delisting. Until that concludes, any counterparty whose onboarding policy reads the list rather than the plenary language treats a Bulgarian licensee as enhanced-diligence by default. What the listing does and does not mean is set out in the FATF explainer.
The two regimes side by side
Entry conditions first. The rows where the two columns agree are the ones no shortlist should be built on.
| Entry | Lithuania | Bulgaria |
|---|---|---|
| Regulator and instrument | Bank of Lithuania; EMD2 and PSD2 as transposed | Bulgarian National Bank; ZPUPS and BNB Ordinance No. 16 |
| EMI initial capital | €350,000 | €350,000 |
| Ongoing own funds | 2% of average outstanding e-money (Method D); methods A–C for payment services | 2% of average outstanding e-money; volume scale for payment services; never below €350,000 |
| Lighter tier | Restricted EMI — no capital floor, domestic only | None; no small-institution waiver in ZPUPS |
| Statutory decision period | Three months from proper and sufficiently informative documents | Three months from receipt; a fresh three months after missing documents arrive |
| Application fee | €1,463; €1,235 restricted | €5,000 EMI; €4,000 PI |
| Presence test | Statutory: AB or UAB with registered office in Lithuania; head office and part of the business there (PSD2 Art. 11(3)) | Statutory: seat equals place of actual management, part of the activity carried on in Bulgaria |
Operating conditions are where the two separate.
| Operating | Lithuania | Bulgaria |
|---|---|---|
| Passport | EEA-wide by notification | EEA-wide by notification |
| Central-bank rails | CENTROlink — a standing central-bank SEPA service open to EEA-licensed EMIs and PIs | TARGET since 1.1.2026 and BISERA; a non-bank applies under ZPUPS Art. 130a, decision in two months |
| Safeguarding | Separate account with a bank or a central bank, including the Bank of Lithuania; low-risk assets; or insurance or guarantee | Separate account with an EU bank or central bank; funds excluded from the insolvency estate and returned pro rata |
| Crypto leg | MiCA CASP from the same regulator | EMI and EMT issuers with the BNB; CASP licences and MiCA notifications with the Financial Supervision Commission |
| Register depth | About 70 EMIs with an unrestricted licence, plus 2 restricted (24.09.2026) | 13 EMIs and 5 PIs (24.09.2026) |
| Published enforcement | 2024: 9 licences revoked, 19 sanctions; named EMI revocations 2023–2026 | 13 EMIs, three of them licensed in 2026; a shorter record |
| FATF status | Not listed | Under increased monitoring since 10.2023; on-site assessment pending |
What the grid actually decides
Capital carries no information here. Both regulators ask for €350,000 because a directive tells them to, and in both the figure is a floor beneath an own-funds calculation rather than the cost of entry. Bulgaria's own-funds rule is written out in ZPUPS — 2% of average outstanding e-money, plus the payment-volume scale for services unrelated to e-money, and never below the €350,000 of Art. 38. Lithuania reaches the same place through methods A to D. How those methods are built, and how the resulting figure compares across licence types, is set out in regulatory capital. A shortlist built on the capital line is a shortlist built on a constant.
The clock is where the two texts diverge while both say "three months". The Bank of Lithuania publishes what it undertakes: a decision within three months of proper and sufficiently informative documents, against a state fee of €1,463, or €1,235 for the restricted route. ZPUPS Art. 11 builds its period differently: the BNB decides within three months of receipt; if the file is incomplete the applicant is given up to two months to supply what is missing; and the BNB then has a fresh three months from the day the missing documents arrive. Its review fee is €5,000 for an EMI and €4,000 for a payment institution under Art. 70 of Ordinance No. 16 — roughly three and a half times the Lithuanian fee in the cheaper country.
Settlement rails are the sharpest operational difference, and the gap is narrower in law than it looks. Lithuania runs CENTROlink, a payment system operated by the central bank that gives EEA-licensed banks, EMIs and payment institutions direct access to SEPA credit transfers, instant transfers and core direct debits. Its page, updated on 20 May 2026, puts the community at more than 200 financial institutions from over 20 countries and counts more than 140 participants actively using the system — a figure that includes direct participants, the BIC holders reached through them and participants' branches.
Bulgaria has no comparable standing service for non-banks. Since 1 January 2026 the BNB has settled on the full TARGET Services, the national RINGS provisions of ZPUPS having been repealed from that date, and the BISERA rules admit BNB-licensed EMIs as participants. A licensed PI or EMI that wants into a settlement-finality system applies to the BNB under ZPUPS Art. 130a, which rules within two months of a complete application. Across the euro area the underlying right arrived at the same time for both countries: Regulation 2024/886 inserted Art. 35a into PSD2 and brought payment and e-money institutions within the Settlement Finality Directive, and after ECB Decision 2025/1148 deferred the start, non-bank payment service providers have been able to request TARGET access, including T2 and TIPS, since 6 October 2025.
Register depth decides the things that never appear in a comparison table. As of 24 September 2026 the Bank of Lithuania lists about 70 electronic money institutions with an unrestricted licence and two more with a restricted one. The BNB registers list 13 EMIs and five payment institutions on the same date. A market of about seventy carries counsel who have filed the application before, compliance officers who can be hired rather than trained, auditors who know the own-funds return, BIN sponsors and safeguarding banks that already price the licence type, and a supervisor with precedent for most questions. A market of thirteen carries none of that depth — and gives every applicant the individual attention of a regulator that has time to read the file closely, which helps a serious applicant and removes any hope of passing unnoticed.
Reputation is the last axis and the hardest to price. Lithuania's supervisory record is dense and public. In 2024 alone the Bank of Lithuania revoked nine licences and imposed 19 sanctions in a sector that numbered 76 EMIs and 43 payment institutions at the year's end. Named cases include the licence of PayrNet revoked in June 2023 after some ninety intermediaries were onboarded without proper checks, Foxpay in November 2024 and Paytend Europe with effect from 3 March 2026, the last two for serious AML failures. That record is simultaneously the discount a Vilnius letterhead carries and the evidence that the supervisor functions. Bulgaria's register is smaller and, at the margin, younger — three of its thirteen EMIs were licensed in 2026 — so there is less track record to read, and a correspondent bank's committee tends to treat that as an open question rather than a point in favour.
Choosing by profile
The licence is the same instrument in both countries, so the profile of the business, not the regime, decides which discretion matters.
| Profile | What decides it | Which way it points |
|---|---|---|
| Start-up wallet, domestic pilot | Whether a lighter tier exists | Lithuania — a restricted EMI with no capital floor, domestic only; Bulgaria has no such tier |
| B2B payments and collections | Rails and correspondent reading | Lithuania on rails and supplier depth; Bulgaria only where the customer base is Bulgarian or Balkan |
| Card issuing | BIN sponsorship and scheme diligence | Either; the scheme and the sponsor set the timeline |
| Crypto on- and off-ramp | Number of regulators for two permissions | Lithuania — one authority for EMI and CASP; Bulgaria splits them between the BNB and the FSC |
A start-up wallet with a domestic pilot has an asymmetric choice. The Lithuanian restricted licence removes the capital floor entirely and costs €1,235 to file, at the price of a licence valid only in Lithuania and capped at €900,000 of average outstanding e-money, beyond which the institution has 30 days to apply for an unrestricted licence. Bulgaria offers nothing between "unlicensed" and "€350,000 plus a €5,000 review fee", which makes it the wrong place to test a product.
A B2B payments and collections business lives or dies on the account chain behind the licence, and this is where CENTROlink earns its reputation: the SEPA leg does not depend on a commercial bank's willingness to keep the relationship. The Bulgarian equivalent has to be assembled, first through a safeguarding bank and then, if direct settlement matters, through an Art. 130a application. ZPUPS Art. 45 helps at the first step: banks in Bulgaria must open and maintain EMI accounts on an objective, non-discriminatory and proportionate basis and report every refusal to the BNB with reasons. Bulgaria becomes the right answer when the customer base is domestic or regional, where a Sofia licence reads as local rather than as a passport of convenience. How the chain of accounts behind a licensed payment firm actually works is set out in correspondent banking and safeguarding and banking for licensed operators.
A card-issuing programme is the one profile where the jurisdiction matters least, because a BIN sponsor and scheme diligence set the calendar rather than the regulator.
A crypto on- and off-ramp needs a fiat leg and a token leg, and in the EU that means an EMI alongside a MiCA CASP authorisation. In Lithuania both come from the Bank of Lithuania. In Bulgaria the EMI and e-money token supervision sits with the BNB while crypto-asset services go to the Financial Supervision Commission, so the project carries two regulators, two filings and two timetables. A narrower route exists in both countries: an EMI may add custody and transfer of its own e-money tokens by notifying its competent authority at least 40 working days ahead under MiCA Art. 60(4) — in Bulgaria the FSC — while any wider crypto-asset service needs CASP authorisation. Either route also brings the institution within the EU sanctions rule on who may own a crypto-asset service provider. The CASP route itself is covered in the MiCA CASP licence guide, the token-issuer rules in issuing ARTs and EMTs, and the wider token map in the map of crypto licences.
Cost and time
Published figures cover only the regulator's own price list. Everything else — local team, counsel, the compliance and ICT stack, the audited accounts, the safeguarding bank — is priced by the market rather than by either authority.
| Item | Lithuania | Bulgaria |
|---|---|---|
| Initial capital, EMI | €350,000 | €350,000 |
| Application fee | €1,463 | €5,000 |
| Lighter route | Restricted EMI, €1,235, no capital floor | — |
| Branch and agent fees | Not listed on the Bank of Lithuania authorisation page | €1,000 branch; €50 agent |
| Qualifying-holding approval | Prior notification; the Bank of Lithuania may oppose | €1,000; BNB decides in two months |
| Regulator's own period | 3 months from proper documents | 3 months, restarting on receipt of missing documents |
| Labour cost per hour, finance (2025) | €28.7 | €16.1 |
| Corporate income tax | 17% from 2026 | 10% |
| Dividend withholding, foreign company | 17% from 2026, before participation exemption or treaty relief | 5% |
The arithmetic runs against the intuition that a cheaper country produces a cheaper licence. The BNB charges more than three times the Lithuanian review fee, and both regimes require the head office and part of the business in the licensing state, so substance is a fixed cost in either. Where Bulgaria is genuinely cheaper is after authorisation: Eurostat's 2025 labour-cost data put an hour in finance and insurance at €16.1 against €28.7 in Lithuania; profit is taxed at 10% against 17%; and a dividend paid to a foreign company bears 5% Bulgarian withholding against 17% in Lithuania, the latter before the participation exemption or treaty relief. Those savings are real but recurring rather than visible at the filing.
Where the choice goes wrong
Six failures account for most of the wasted filings.
Comparing the capital line. It is the same number in both countries and in every other EEA state, set by the directive. A comparison that turns on it has not started yet.
Reading three months as a delivery date. In both countries the period is the regulator's maximum for a decision on a file it treats as complete, and in Bulgaria the period restarts once. Neither figure is an estimate of how long a real application takes.
Quoting leva for Bulgaria. Since 1 January 2026 Art. 38 of ZPUPS states the initial capital in euro — €350,000 — and material that still quotes a leva figure predates the changeover.
Treating euro-area entry as a change to the licence. It changed the settlement environment and the currency in which the thresholds are expressed. It did not alter the authorisation, the documents, the safeguarding duty or the passport, all of which came from PSD2 and EMD2 and were already in force.
Assuming the licence opens central-bank settlement. It does not, in either country. Lithuania has a service to join; Bulgaria has an application to file under Art. 130a with continuing conditions attached. In both, the safeguarding account still sits at a commercial bank.
Assuming agents can carry the product. In both countries an EMI may distribute and redeem e-money through persons acting on its behalf and provide payment services through agents, but Art. 3(5) of EMD2 forbids issuing e-money through agents. Where an agent network is the whole business model, the structure has to be checked against that limit before the jurisdiction is chosen — the mechanics are in payment agents and passporting, and the case for not holding a licence at all is in business under someone else's regulation.
One shared horizon closes the comparison. As proposed by the Commission, PSD3 would repeal EMD2, fold the EMI regime into the payment institution regime and have existing EMIs reassessed and authorised as payment institutions. Both files remain unadopted, awaiting the Council's first-reading position, so each country's current statute continues to apply — and when the reform lands it will land on both at once, which is one more reason the choice cannot be made on the regime text. The expected changes are analysed in PSD3 and the PSR; the wider licence landscape sits in the fintech hub.
The EU sanctions perimeter
EU sanctions against Russia never decide between Vilnius and Sofia, because they sit in a regulation that applies identically in both. What they decide is the customer base and, for a product with a crypto leg, who may own and run the institution. Three provisions of Regulation 833/2014 carry the logic.
| Provision | Effect | Since |
|---|---|---|
| Art. 5b(2) | Bars issuing e-money or payment instruments, acquiring, payment initiation and crypto-asset services for Russian nationals, residents of Russia and entities established there | 24.10.2025 (Reg. 2025/2033) |
| Art. 5b(2a) | Bars allowing Russian nationals or residents of Russia to own, control or hold posts in the governing bodies of an EU crypto-asset service provider | 18.01.2024 for wallet, account or custody services; 25.08.2026 for any MiCA crypto-asset service |
| Art. 5b(3) | Exempts EU, EEA and Swiss nationals and holders of a residence permit there from both rules | Wording of Reg. 2023/2878 |
The service ban is narrower than it sounds. The Commission's guidance confirms that executing payment transactions is not covered, that an EU or third-country company owned or controlled by Russians remains an eligible customer unless it is used to circumvent the ban, and that existing accounts need not be closed, although the prohibited services must stop.
The ownership rule reaches only the crypto side, but an EMI crosses into it easily. Custody or transfer of its own e-money tokens under MiCA Art. 60(4) is a crypto-asset service, so an EMI that adds it — or holds a CASP licence alongside the e-money licence — may not have Russian nationals or residents of Russia among its owners, controllers or board members unless they fall within the Art. 5b(3) exemption. A pure e-money business is outside the rule; there the ownership filter is the qualifying-holding assessment, in which either regulator can oppose an acquirer whose influence would harm sound and prudent management. The wider route map is in sanctions.
Q/A
The comparison itself
Is a Bulgarian EMI licence cheaper than a Lithuanian one?
Not at the regulator's window. Initial capital is €350,000 in both. The BNB charges €5,000 to review an EMI application against the Bank of Lithuania's €1,463, and €4,000 against a Lithuanian payment-institution file. Bulgaria is cheaper after authorisation: an hour of labour in finance and insurance cost €16.1 in 2025 against €28.7 in Lithuania, corporate income tax is 10% against 17%, and dividend withholding on payments to a foreign company is 5% against 17%, the Lithuanian rate applying before the participation exemption or treaty relief.
Which one is faster?
The answer rests on the two statutory clocks. The Bank of Lithuania undertakes to decide within three months of proper and sufficiently informative documents. The BNB decides within three months of receipt, but if the file is incomplete the applicant has up to two months to supply the missing documents and the BNB then has three months from the day they arrive.
Did Bulgaria's euro entry change the licence?
No. Bulgaria adopted the euro on 1 January 2026 as the twenty-first member state at 1.95583 leva, and the BNB joined the Eurosystem. That changed the settlement environment and restated the statutory thresholds in euro. The authorisation itself, the safeguarding duty and the EEA passport come from PSD2 and EMD2 and were already in force.
Operations and infrastructure
Does either licence give direct access to central-bank settlement?
Not by itself. Lithuania operates CENTROlink, a central-bank payment system that EEA-licensed EMIs and payment institutions join for SEPA credit transfers, instant transfers and direct debits; its page of 20 May 2026 counts more than 200 institutions from over 20 countries in the community and more than 140 participants actively using it, directly or through a participant. In Bulgaria a licensed PI or EMI applies to the BNB under ZPUPS Art. 130a to participate in a settlement-finality system, and the BNB rules within two months. Across the euro area, non-bank payment service providers have been able to request access to T2 and TIPS since 6 October 2025, under Regulation 2024/886 and ECB Decision 2025/1148.
How many EMIs does each country actually have?
As of 24 September 2026 the Bank of Lithuania lists about 70 electronic money institutions with an unrestricted licence and two with a restricted one. The BNB registers list 13 EMIs on the same date, three of them licensed between April and August 2026, and five payment institutions. The difference decides the depth of the local market for counsel, compliance hires, BIN sponsors and safeguarding banks rather than the terms of the licence.
Can money be held in either without deposit insurance risk?
Neither is insured. A Lithuanian EMI safeguards client funds in a separate account with a bank, with the Bank of Lithuania or another member-state central bank, in secure low-risk assets, or through insurance or a guarantee. A Bulgarian EMI keeps them in a separate account with a bank or a member-state central bank; they cannot be attached for the institution's debts and in insolvency are excluded from the estate and returned to holders pro rata. No deposit guarantee scheme stands behind an e-money balance in Lithuania or in Bulgaria.
Reputation and reform
How much does Bulgaria's FATF listing matter?
It matters at the correspondent bank rather than at the regulator. Bulgaria has been under increased monitoring since October 2023; in June 2026 the FATF made the initial determination that the action plan is substantially complete, which triggers an on-site assessment before delisting. Until that finishes, onboarding policies that read the list rather than the plenary text apply enhanced diligence by default, and that is a cost carried by every Bulgarian licensee regardless of its own file.
Is Lithuania's enforcement record a reason to avoid it?
It cuts both ways. Nine licence revocations and 19 sanctions in 2024 alone, and named revocations such as PayrNet in 2023, Foxpay in 2024 and Paytend Europe in 2026, are why a Vilnius letterhead carries a discount with some counterparties. They are also the evidence that the supervisor reads files and removes licensees, which is what a correspondent's committee is trying to establish about any jurisdiction. Bulgaria's smaller register offers a shorter record in either direction.
Do EU sanctions on Russia favour either country?
No. Art. 5b(2) of Regulation 833/2014 bars issuing e-money and payment instruments, acquiring, payment initiation and crypto-asset services for Russian nationals, residents of Russia and entities established there, and Art. 5b(2a) bars Russian nationals and residents from owning, controlling or sitting on the governing bodies of an EU crypto-asset service provider — which includes an EMI that holds or transfers its own e-money tokens. Both rules apply identically in Lithuania and Bulgaria, and EU, EEA and Swiss nationals and residence-permit holders are exempt from both.
Will PSD3 make this choice obsolete?
It would narrow it. As proposed, PSD3 would merge the EMI regime into the payment institution regime and have existing EMIs reassessed and authorised as payment institutions. Both files are still awaiting the Council's first-reading position, so nothing has changed in either statute, and when the reform arrives it arrives in both countries at once. The axes that decide this comparison — fees, rails, staff and tax costs, register depth and FATF status — are largely member-state matters that the reform leaves in place.